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SMM Important Question for Internal Assignment-2

Q1. What is Twitter Marketing?

Twitter marketing is the process of promoting your brand/products/services using Twitter/X. This involves:

• Making “Tweets”
• Engaging in Conversations
• Interacting with fans and critics

(SproutSocial)

Q2. Give the meaning of Hashtags.

Hashtags refer to a word or phrase preceded by a hash sign (#), used on social media sites and applications, to identify digital content on a specific topic.

• They were designed to group posts together
  • depending on the category/topic

eg. #finance, #gaming, #photography, etc

(Hashtags)

Q3. What do you mean by Page insights?

Page Insights is a tool by Meta/Facebook helps media organisations, brands and public figures understand their audience, the success of posts and the health of their Pages over time.

Page Insights

Q4. What do you mean by Facebook Ads?

Businesses use Meta ads to increase online sales, drive in-store traffic and find new customers.

• Facebook Ads are paid advertisements that appear on the Facebook platform, including the News Feed, Messenger, and other placements
• Advertisers can choose from various ad formats, such as photo ads, video ads, carousel ads, and more.
• The platform also provides tools for tracking and analyzing the performance of ads, helping businesses optimize their campaigns for better results.

(Coursera)

Q5. Differentiate between Facebook marketing and Instagram marketing.

| Facebook Marketing | Instagram Marketing | |————————————————-|————————————————–| | Targets a broader and older demographic | Focuses on younger, visually-oriented audiences | | Offers extensive text-based ad options | Emphasizes visual content like photos and videos | | Robust community-building tools (Groups, Pages) | Leverages influencers and high engagement rates | | Feature-rich ad platform with detailed analytics| Streamlined shopping features |

Q6. Explain the importance for Twitter marketing

X (Twitter) marketing is the practice of using the social network X to promote a brand using organic social content.

• X is a fully public, text-oriented platform that places high value on engagement and interaction.
• A successful Twitter presence therefore must look a little different from strategies for marketing on other social platforms.

Benefits of Twitter marketing are:

• Direct messaging creates genuine connections
  • Like its main competitors, Twitter has a direct messaging feature for private conversations between two users.
  • However, the main difference is that the two accounts must mutually follow each other
• Tags encourage engagements
  • The @ symbol on Twitter goes a long way.
  • It’s the key to sending other users a notification that almost guarantees your tweet, or the tweet you wanted the @ recipient to see, gets viewed.
  • Also, it’s easy attribution for a quote or an article you share on the platform.
• Posting multiple times per day is expected, not annoying
  • Twitter is the only social network where marketers are recommended to post up to 15 times per day.
• Your profile will drive traffic to your site
  • Social media profiles are the new homepage

(Hootsite)

(Marq)

Q7. Differentiate between Traditional media and Social Media.

| Traditional Media | Social Media | |———————————————-|————————————————-| | One-way communication | Two-way interactive communication | | Scheduled content releases | Real-time content updates | | Limited audience reach and engagement | Global audience reach and high engagement | | High production and distribution costs | Low production and distribution costs | | Regulated by media companies and authorities | User-generated content with less regulation | | Delayed feedback | Immediate feedback and analytics | | Eg. Newspapers, Radio, TV News, etc | Youtube, Instagram, Facebook, etc |

Q8. Explain the Recent Trends and challenges of Social Media.

| Recent Trends in Social Media | Disadvantages/Challenges of Social Media | |————————————————-|———————————————–| | Short-Form Video Dominance | Privacy Concerns | | Social Commerce Expansion | Misinformation and Fake News | | AI Integration | Cyberbullying and Harassment | | Authenticity and Transparency | Mental Health Impact |

Q9. How is a facebook group helpful for business and marketing?

A facebook group is a feature of facebook which allows people to come together and interact with each other. Here are some concrete ways a Facebook group can be helpful for business and marketing:

• Customer Support:
  • Businesses can offer real-time assistance, answer queries, and provide support, enhancing customer satisfaction and loyalty.
• Community Building:
  • By fostering a space for customers to discuss and share experiences, businesses can strengthen community ties and brand loyalty.
• Product Promotion:
  • Companies can share updates, launch new products, and offer exclusive deals directly to group members, driving sales and engagement.