Important Questions - Unit 1: Introduction to Social Media

Section A

1. What do you mean by social media?

Social media is a platform which provides an opportunity for any one to interact with each other in the real world digitally

For example, this helps in making new friends and interacting with strangers. It also provides new opportunity for any start-ups and other companies for things like development of new products, adverstising, sponsorship opportunities (along with promotions and reviewing products)

• Examples: Twitter, Instagram, Reddit, Quora, Pinterest, etc

2. What is goal setting in social media?

Social media goals are the specific objectives you aim to achieve on platforms.

These goals may be as simple as likes and shares or can also focus on driving website traffic, boosting customer satisfaction and loyalty, generating leads, and maximizing sales.

SocialInsider

3. What is social advertising?

Social media advertising is digital marketing that displays paid ads about products and services to users on social media platforms.

Adobe

4. What is social media analytics?

Social media analytics is the collection and analysis of data points that help you measure the performance of your social media accounts.

These are the metrics that will help you assess your social media marketing strategy.

Hootsite

5. What do you mean by social technologies?

Social technology refers to tools and platforms that enable online communication, connection and collaboration.

• Examples: Youtube, Instagram, Fediverse, Google Analytics, Youtube Studio, etc.

6. What do you mean by cyber bullying?

Cyberbullying is bullying with the use of digital technologies. It can take place on social media, messaging platforms, gaming platforms and mobile phones.

It is repeated behaviour, aimed at scaring, angering or shaming those who are targeted.

Unicef

7. Name popular social media tools and platforms

Here are some popular social media tools :

• Hootsuite
  • Manages multiple social accounts.
• Buffer
  • Schedules posts.
• Canva
  • Creates visuals.
• Later
  • Manages Instagram posts.
• Sprout Social
  • Offers analytics.
• BuzzSumo
  • Finds trending content.

Here are some popular social media platforms:

• Facebook
  • For connecting and sharing updates.
• Instagram
  • For photo and video sharing.
• Twitter
  • For real-time news and discussions.
• LinkedIn
  • For professional networking.
• TikTok
  • For short videos.
• Reddit
  • For niche discussions and communities.
• Snapchat
  • For ephemeral messaging.
• Pinterest
  • For visual inspiration.

8. What are the types of social media?

Social media comes in different flavors. Here are some main types:

• Social Networks
  • Eg. Mastodon, Facebook, LinkedIn
  • For connecting and networking.
• Media Sharing Networks
  • Eg. Pixelfed, Instagram, TikTok, Youtube, Odysee
  • For sharing visuals and videos.
• Discussion Forums
  • Eg. Lemmy, Reddit, Quora
  • For in-depth discussions.
• Content Curation Networks
  • Pinterest
  • For discovering and saving creative ideas.
• Consumer Review Networks
  • Eg. Yelp, TripAdvisor
  • For reviews and recommendations.
• Blogging and Publishing Networks
  • Eg. Medium, WordPress
  • For sharing written content.

9. What do you mean by social review sites?

Social review sites are platforms for user-generated reviews and ratings.

• Purpose: Provide real-life feedback on products, services, businesses, and places.

• Examples: Yelp (local businesses), TripAdvisor (travel), Google Reviews (general).

10. Define / expand S-M-A-R-T

The S-M-A-R-T framework is a tool to set clear and achievable goals. Here's what it means:

• Specific:
  • The goal should be clear and specific, not vague.
• Measurable:
  • You should be able to track your progress and know when you've achieved it.
• Achievable:
  • The goal should be realistic, not impossible.
• Relevant:
  • It should matter to you and align with other objectives.
• Time-bound:
  • There should be a deadline or timeframe to keep you on track.

11. What do you mean by brand population?

Brand population refers to the number of people aware and loyal to a brand.

• Measures: Brand's reach and influence.

• Components: Followers, customers, mentions.

• Importance: Indicates brand visibility and impact.

12. What do you mean by market opportunity analysis?

Market opportunity analysis is the process of assessing the potential success of a new business idea, product, or service in a specific market. It helps determine if there's enough demand and if the conditions are right for launching. It involves studying:

• Market Size:

  • How big is the potential customer base?

• Trends:

  • What are the current and future trends in the market?

• Competition:

  • Who are the main competitors and what is their market share?

• Customer Needs:

  • What are the needs and preferences of potential customers?

• Barriers to Entry:

  • What obstacles might prevent entry into the market?

It's a critical step in strategic planning to minimize risks and maximize the chances of success.

13. What are the advantages and disadvantages of social Advertising? Write 2

Advantages:

• Targeted Reach:

  • Social advertising allows you to reach specific demographics, ensuring your ads are seen by your ideal audience.

• Cost-Effective:

  • With various budget options, you can run effective campaigns without breaking the bank.

Disadvantages:

• Ad Fatigue:

  • Constant exposure to ads can lead to users ignoring or feeling annoyed by them.

• Privacy Concerns:

  • Some users are wary of the data tracking involved in personalized ads.

That covers both sides of the coin!

14. What are the types of social media metrics?

Social media metrics come in different forms, each giving valuable insights.

Here are a few key ones:

• Engagement Metrics:

  • Likes, comments, shares, and clicks. They measure how actively users interact with your content.

• Reach Metrics:

  • Impressions and reach. They show how many people have seen your content.

• Audience Metrics:

  • Follower growth, demographics, and location. They give insights into who your audience is.

• Conversion Metrics:

  • Click-through rates, conversion rates, and ROI. They track how effective your social media efforts are in achieving business goals.

Section B

15. What is the advantages and disadvantages of social media?

Advantages:

• Connectivity:

  • Brings people together across the globe, fostering communication and community.

• Information Sharing:

  • Quick dissemination of news, updates, and content.

Disadvantages:

• Addiction:

  • Can lead to excessive use and distraction from real-life tasks.

• Privacy Risks:

  • Personal information can be exposed or misused.

16. How to build a successful social media strategy.

Here is a blueprint for a winning social media strategy:

• Define Your Goals:

  • Identify what you want to achieve—brand awareness, engagement, lead generation.

• Know Your Audience:

  • Understand their preferences, behavior, and where they hang out online.

• Choose Platforms Wisely:

  • Focus on the ones that align best with your goals and audience.

• Create Quality Content:

  • Offer valuable, engaging, and relevant content that resonates with your audience.

• Engage Consistently:

  • Interact with your followers through comments, messages, and regular posts.

• Monitor and Adjust:

  • Use analytics to track performance and tweak your strategy based on what works and what doesn’t.

17. Explain the goal setting for social media.

Setting goals for social media is crucial for directing your efforts. Here's how to break it down:

• Identify Your Objectives:

  • Start with the big picture. Are you looking to boost brand awareness, drive traffic to your website, generate leads, or increase engagement?

• Make Your Goals SMART:

  • Specific: Be clear about what you want to achieve.

  • Measurable: Define how you'll track progress.

  • Achievable: Set realistic goals.

  • Relevant: Ensure they align with your broader business objectives.

  • Time-bound: Set deadlines to keep you on track.

  • Understand Your Audience: Know who you're targeting. This helps in tailoring your content and engagement strategies.

  • Analyze Your Competitors: Look at what competitors are doing well (or not) to set benchmarks and find areas of opportunity.

• Allocate Resources:

  • Determine what tools, budget, and time you’ll need to achieve your goals.

• Develop a Content Strategy:

  • Plan your content around your goals. High-quality, relevant content is key to engagement.

• Measure and Adjust:

  • Regularly check your analytics to see if you’re on track and adjust your strategy as needed.

With these steps, you'll be well on your way to crafting an effective social media strategy.

18. How is user engagement measured in social media?

User engagement on social media is typically measured through various metrics.

Here are the key ones:

• Likes and Reactions:

  • Indicates how much users appreciate your content.

• Comments:

  • Shows how much users are interacting with your posts.

• Shares and Retweets:

  • Reflects how often users share your content with their own followers.

• Click-Through Rates:

  • Measures how many people click on links within your posts.

• Follower Growth:

  • Tracks how your audience is growing over time.

• Engagement Rate:

  • The ratio of total engagement (likes, comments, shares) to your total follower count.

• Time Spent:

  • How long users spend on your content or page.

These metrics give you a clear picture of how your audience is interacting with your content and how effective your social media strategy is.

19. Explain the importance of social media analytics.

Social media analytics are crucial for several reasons:

• Informed Decision Making: They provide insights into what content resonates with your audience, helping you tailor your strategy effectively.

• Tracking Performance: By measuring engagement, reach, and conversion rates, you can assess the success of your campaigns and make necessary adjustments.

• Understanding Audience Behavior: Analytics reveal patterns in how users interact with your content, giving you a deeper understanding of their preferences and habits.

• Optimizing Content: Data-driven insights allow you to refine your content for maximum impact.

• Competitor Analysis: Keep an eye on competitors and understand market trends to stay ahead.

• Resource Allocation: Ensure you're investing time and money in the right areas by tracking ROI and other key metrics.

With these analytics, you're not just flying blind—you've got a clear, data-driven path to follow.

20. What are the benefits of online reputation?

Having a strong online reputation can be a game-changer for individuals and businesses alike. Here's why:

• Credibility: A positive online presence builds trust with potential customers, clients, and employers, showing that you're reliable and reputable.

• Visibility: Good reviews and positive content improve search engine rankings, making it easier for people to find and choose you.

• Customer Loyalty: Satisfied customers who share their experiences online can boost your reputation, encouraging others to follow suit.

• Competitive Advantage: A strong online reputation sets you apart from competitors, giving you an edge in the market.

• Crisis Management: An already strong reputation can help mitigate the impact of negative incidents or feedback.

Think of it as your digital calling card—making a lasting first impression.

Section C.

21. Explain popular social media tools and platforms.

Alright, let’s get you a snapshot of the popular social media tools and platforms:

Platforms:

• Facebook: The classic for connecting with friends and family.
• Instagram: For sharing photos and videos with a flair.
• Twitter (now X): Real-time updates and conversations.
• LinkedIn: Networking with professionals.
• TikTok: Short, catchy videos.
• Reddit: Diverse discussions in niche communities.
• Snapchat: Disappearing messages and creative filters.
• Pinterest: Visual inspiration and idea sharing.

Tools:

• Hootsuite: Manages multiple social media accounts.
• Buffer: Schedules posts across platforms.
• Canva: Designs eye-catching visuals.
• Later: Focuses on Instagram scheduling.
• Sprout Social: Analyzes engagement and performance.
• BuzzSumo: Tracks trending content.

These platforms and tools can make your online presence robust and engaging.

22. Briefly explain the types of social media.

Here’s the rundown of the key types of social media:

• Social Networks: Platforms like Facebook and LinkedIn, where people connect and share updates.

• Media Sharing Networks: Instagram and TikTok, which focus on sharing photos and videos.

• Discussion Forums: Sites like Reddit and Quora for in-depth discussions on various topics.

• Content Curation Networks: Pinterest, where users discover and save creative ideas.

• Consumer Review Networks: Yelp and TripAdvisor, offering user-generated reviews and ratings.

• Blogging and Publishing Networks: Medium and WordPress, for sharing written content.

That should give you a solid overview!

23. Explain the overview of global emarketing issues.

Global eMarketing faces several challenges and issues that can impact its effectiveness. Here's an overview:

1. Cultural Differences: Marketing messages need to be tailored to different cultures, languages, and preferences, which can be complex and resource-intensive.
2. Regulatory Compliance: Different countries have varying regulations regarding data privacy, advertising standards, and consumer protection, making compliance a challenge.
3. Technological Barriers: Not all regions have the same level of technological infrastructure, which can affect the reach and effectiveness of digital marketing campaigns.
4. Currency Fluctuations: Changes in exchange rates can impact budgeting and profitability for global marketing campaigns.
5. Consumer Behavior Variations: Preferences and behaviors can vary widely across different markets, requiring customized strategies for each region.
6. Competition: Global markets are highly competitive, with both local and international brands vying for market share.
7. Logistics and Supply Chain Issues: Managing logistics and supply chains across borders can be complex and costly.
8. Cybersecurity Threats: Protecting consumer data and ensuring secure transactions is a major concern in global eMarketing.

Addressing these issues requires careful planning, local market knowledge, and adaptability.

24. Explain the advantages and disadvantages of social advertising.

Advantages of Social Advertising:

1. Targeted Reach: Allows advertisers to reach specific demographics, interests, and behaviors, ensuring ads are shown to the most relevant audience.
2. Cost-Effective: Offers flexible budgeting options, making it accessible for both small and large businesses.

Disadvantages of Social Advertising:

1. Ad Fatigue: Continuous exposure to ads can lead to users ignoring or becoming annoyed by them.
2. Privacy Concerns: Personal data is often used to target ads, which can raise privacy issues and concerns among users.

25. Briefly explain the types of social media metrics.

Types of Social Media Metrics:

• Engagement Metrics: Measures interactions (likes, comments, shares, clicks).
• Reach Metrics: Tracks how many people see your content (impressions, reach).
• Audience Metrics: Provides insights about your followers (growth, demographics, location).
• Conversion Metrics: Evaluates the effectiveness of social media efforts (click-through rates, conversion rates, ROI).

26. Explain social technology and its marketing influence in India.

Social technology has revolutionized marketing in India. Platforms like Instagram, Facebook, and WhatsApp democratize marketing, allowing businesses of all sizes to compete. Influencer marketing is key, with influencers reshaping the market. Increased internet penetration in urban and rural areas amplifies the reach and impact of social media marketing.

This shift from traditional methods enables brands to engage and retain consumers through personalized content and loyalty programs. Social media is now a powerful tool for brand promotion and customer engagement in India.

Source:

• Questions: Shared in Whatsapp group(handwritten)